Discover Pacific Optics

#1 distributor of general merchandise into petrol & convenience channel

Founded in 1994, Pacific Optics has grown to become the clear market leader in the design, packaging, sales and replenishment of general merchandise into the petrol & convenience channel across Australia and New Zealand. Key product lines include UV sunglasses, headwear, phone accessories, and telecommunication products and devices.

Key Markets and Channels

Australia & New Zealand’s pre-eminent convenience, general merchandise distributor

Servicing the vast majority of petrol & convenience retailers in Australia and New Zealand, Pacific Optics also distributes its products to tourism retailers and pharmacies. With its unique vendor refill model, Pacific Optics ensures that its customers always have products to offer customers passing through their stores.

Key Brands and Products

The best convenience point-of-sale brands and products in the marketplace

Pacific Optics’ predominant products and brands include phone accessories (Walkntalk), sunglasses (Black Ice, Aerial), and headphones and speakers (Fuse). It also distributes products for blue chip companies like Telstra, Disney and Mattel to name a select few.

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