Evolution of Marlin Brands
Background
Australia’s leading portfolio of consumer durable brands focused on the living, gifting and convenience sectors.
Marlin Brands owns and manages Australia’s pre-eminent platform of consumer durable businesses, focused on the living, gifting and convenience sectors. Our range of home, office and outdoor merchandise provides major and independent retailer customers with a broad offering of innovative products and well known and loved brands.
Our products are found in over 15,000 retail outlets across Australia – including department stores, independent retailers, supermarkets, speciality retailers, petrol & convenience outlets and gifting stores. Our products can also be found in digital channels such as Amazon, and increasingly in international markets such as New Zealand, the US and Europe.
Vision & Strategy
To build and grow Australia’s leading portfolio of consumer durable brands within the living, gifting and convenience sectors.
Since 2016 Marlin Brands has acquired and built a diversified platform of significant scale. Our portfolio companies – Décor, Willow, Pacific Optics, and IsAlbi – are the leaders in their respective markets. These companies control and licence a wide array of products that have strong customer and consumer recognition, and proven sell-through track records.
We work in partnership with the management teams in each of our portfolio businesses to accelerate organic growth and capture market share, realise operational efficiencies across the group, and expand into new channels and international markets.
When the right opportunity presents itself, we also look to amplify these businesses through the acquisition and integration of accretive, bolt-on opportunities that enable our businesses to expand their product offering and/or reach new customers in adjacent markets.
Vision & Strategy
To build and grow Australia’s leading portfolio of consumer durable brands within the living, gifting and convenience sectors.
Since 2016 Marlin Brands has acquired and built a diversified platform of significant scale. Our five portfolio companies – Décor, Willow, Pacific Optics, Zanui, IsAlbi and Yellow Octopus– are the leaders in their respective markets. These companies control and licence a wide array of products that have strong customer and consumer recognition, and proven sell-through track records.
We work in partnership with the management teams in each of our portfolio businesses to accelerate organic growth and capture market share, realise operational efficiencies across the group, and expand into new channels and international markets.
When the right opportunity presents itself, we also look to amplify these businesses through the acquisition and integration of accretive, bolt-on opportunities that enable our businesses to expand their product offering and/or reach new customers in adjacent markets.
